The Audience:
Affluence – 55% of bus passengers in Lagos board High Capacity Mass Transit Monthly/ BRT .
Light TV viewers – 47% of people using buses are light TV viewers.
The Environment:
Scale – 7million out of 17 million people in Lagos State Board High Capacity Mass Transit/ BRT
Monthly.
Welcomed – 73% of Lagos commuters prefer Buses beautified with adverts –
Memorable – 70% of bus passengers and 85% of High Capacity Mass Transit/BRT Passengers can
spontaneously recall Bus adverts
Sofia Helin
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing.