Affluence – 55% of bus passengers in Lagos board High Capacity Mass Transit Monthly/ BRT .
Light TV viewers – 47% of people using buses are light TV viewers.
Scale – 7million out of 17 million people in Lagos State Board High Capacity Mass Transit/ BRT
Welcomed – 73% of Lagos commuters prefer Buses beautified with adverts –
Memorable – 70% of bus passengers and 85% of High Capacity Mass Transit/BRT Passengers can
spontaneously recall Bus adverts